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* Two series of graphic novels (upscale comic books.) Target: younger audiences.Ĭan a Dracula quick-bite cookbook be next? A use-it-or-bruise-it exercise video? * A paperback re-publication of the original Stoker story.
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* A paperback novelization based upon the movie story. Target: the coffee-table crowd, filmphiles. * A $40, large-size art book on the costume designs of the movie. * A first printing of 50,000 “Bram Stoker’s Dracula: The Film and the Legend.” This will be “the official” picture book from Newmarket Press along with script, production notes, cast interviews and 160 pictures and drawings.
Long before the movie emerges this fall, seven books carrying Columbia Studio’s blessings-each with a target audience-will be shipped: While there may have been only one Bram Stoker 95 years ago with his epic Dracula, the tie-in count for this fall’s Francis Coppola movie, “Bram Stoker’s Dracula,” now reads: Getting books out before a movie opens, whether a picture book or a novelization, becomes part of the whetting of cinematic appetites, of loosening word-of-mouth tongues. There are more than 100,000 outlets for books in the United States-from chain stores to discounters. We think our early books on the Indian leader Gandhi six months before the Richard Attenborough movie helped stimulate interest in the movie.” The same thing for Albert Gore’s book, which is now on best-seller lists. “Jimmy Carter’s book helped generate interest in him and his presidential campaign. “A book properly prepared can develop a great deal of interest on its own,” Margolis says. Some also belong to institutions that buy large quantities of books-libraries, colleges, schools.
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Book readers also belong to professional organizations, they teach, they join clubs, they go to cocktail parties, they chat, they network. Book buyers, one marketing expert said, like to talk. What studios are now finding as they break down their audiences into categories of age, sex, interest and possibly blood type is that book tie-ins can be an important tool in developing word-of-mouth, especially for movies aimed at older (the over-30) audiences. Not out of any cultural sensibility, but as a means of luring people to their movie houses with familiar titles and characters even though the story lines might be tampered with. Hollywood’s filmmakers have, almost from their beginnings, embraced literary classics and bestsellers.
The company’s “Native American Project,” a working title that started as an idea for a TNT film on the history and life of Indians, will involve separate productions from four Turner divisions: CNN, TNT, TBS and the book-publishing wing. The Turner book “Dinotopia,” which had a first run of 100,000, now is up to 450,000 and is being sought after by several studios. The book “Kisses” became a TNT special.ĬNN’s coverage of both the Gulf War and the Soviet Union coup became books, too: “War in the Gulf” and “Seven Days That Shook the World.”
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The Turner book “Save the Earth” became a six-hour TV documentary. The Turner tie-ins are synergistic-the MGM film library became in part a TNT movie and a book called “When the Lion Roars.” The reissued film “Casablanca” became both a hardcover and a paperback book. The smallest of his many divisions is 2-year-old Turner Publishing, which already can claim to be profitable. The more the publishers do this field, the more it seems to pay off.” “There seems to be a growing interest generally in book tie-ins,” Mark Gill, a senior vice president at Columbia Studios, said. Margolis prefers the term “companion books.” Others do tie-ins.
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